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Positioning Marketing
Marketing is a fascinating field. Ever since my close up exposure to early Citrix marketing, I’ve always wondered how these things really work. There was always a taste of what it was, but never any...
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Shawn Bass at Geek Speak Live 2008
Earlier this year, Citrix created a new track as part of Citrix Synergy in Houston. This track, which was called “Geek Speak Live”, was intended to address the more technical aspects of Citrix...
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Trout on Strategy
Some books get straight to the point. Jack Trout, marketing guru, wrote a book called “Trout on Strategy” within the last few years that summarizes his experience with marketing over his very...
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The Better Product Fallacy
From a previous post there was a summarization of “Trout On Strategy“. This is the kind of book that stays with you even though it is fairly short. One of the ideas that has been floating around...
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